You have plans, passions, and a future worth protecting. Nicotine doesn’t get to decide what comes next.

Trap or Truth?

There’s a lot of noise out there about vaping and nicotine. You deserve to know what’s really going on so you can make choices that protect what matters to you.

Swipe to begin the game, then swipe left for Trap or right for Truth.

Swipe to Play

Trap or Truth?

Vaping is not as bad for you as cigarette smoking.

Trap
Truth

You got it!

Vaping is not the same as smoking, but it’s still not healthy.

E-cigarettes almost always contain nicotine as well as harmful substances, trace metals and other toxins.

Next

Not quite...

Vaping is not the same as smoking, but it’s still not healthy.

E-cigarettes almost always contain nicotine as well as harmful substances, trace metals and other toxins.

Next

Trap or Truth?

There’s nicotine in almost every e-cigarette product, including disposable vapes.

Trap
Truth

Not quite...

While nicotine-free vapes do exist, more than 99% of products sold from Geek Bar, JUUL, Elf Bar, Vuse, RAZ and other leading brands contain nicotine – and lots of it. For example, one large Geek Bar Pulse with standard strength has the same amount of nicotine as 75 cigarettes.

Next

You got it!

While nicotine-free vapes do exist, more than 99% of products sold from Geek Bar, JUUL, Elf Bar, Vuse, RAZ and other leading brands contain nicotine – and lots of it. For example, one large Geek Bar Pulse with standard strength has the same amount of nicotine as 75 cigarettes.

Next

Trap or Truth?

Smaller vape pods mean less nicotine.

Trap
Truth

You got it!

The size of the vape doesn’t tell you how strong the liquid is.

In the last five years, the average nicotine concentration in vaping pods sold in the U.S. has tripled, making vaping much more addictive.

Next

Not quite...

The size of the vape doesn’t tell you how strong the liquid is.

In the last five years, the average nicotine concentration in vaping pods sold in the U.S. has tripled, making vaping much more addictive.

Next

Trap or Truth?

Nicotine companies work hard to sell their products by intentionally targeting customers with splashy advertising.

Trap
Truth

Not quite...

The tobacco industry spends nearly $800,000 per day marketing their products in Tennessee alone.

Globally, these companies spend hundreds of millions of dollars on websites, advertising and sponsorships because they know they will make back that money and much more.

Next

You got it!

The tobacco industry spends nearly $800,000 per day marketing their products in Tennessee alone.

Globally, these companies spend hundreds of millions of dollars on websites, advertising and sponsorships because they know they will make back that money and much more.

Next

Trap or Truth?

One good thing about vaping is that there’s no second-hand smoke.

Trap
Truth

You got it!

Just because the exhaled vape and smell quickly disappear, the toxins in e-cigarette vapors remain in the air just like second-hand smoke. E-cigarette emissions can worsen indoor air quality by increasing airborne levels of nicotine, particulate matter, metals such as aluminum and other potentially harmful chemicals. Some of these substances have been linked to respiratory and heart disease and cancer.

Next

Not quite...

Just because the exhaled vape and smell quickly disappear, the toxins in e-cigarette vapors remain in the air just like second-hand smoke. E-cigarette emissions can worsen indoor air quality by increasing airborne levels of nicotine, particulate matter, metals such as aluminum and other potentially harmful chemicals. Some of these substances have been linked to respiratory and heart disease and cancer.

Next

Trap or Truth?

Using nicotine physically changes your brain.

Trap
Truth

Not quite...

With smoking or vaping, nicotine travels from your lungs to your bloodstream and then to your brain. There, it triggers the release of dopamine, a brain chemical involved in pleasure, reward and motivation. With repeated use, the brain adapts to nicotine and begins to crave it, so you may eventually use it not just to feel good, but to avoid feeling irritable, restless, or unable to concentrate. That cycle is nicotine addiction.

Next

You got it!

With smoking or vaping, nicotine travels from your lungs to your bloodstream and then to your brain. There, it triggers the release of dopamine, a brain chemical involved in pleasure, reward and motivation. With repeated use, the brain adapts to nicotine and begins to crave it, so you may eventually use it not just to feel good, but to avoid feeling irritable, restless, or unable to concentrate. That cycle is nicotine addiction.

Next

Trap or Truth?

The majority of e-cigarettes are illegal and lack FDA authorization.

Trap
Truth

Not quite...

Research shows that 88% of online e-cigarette stores appear to violate policies designed to prevent underage access.

Illegally sold, flavored disposable e-cigarettes, “smart” vapes, and oral nicotine pouches are putting young people at risk of a lifetime of nicotine addiction.

Next

You got it!

Research shows that 88% of online e-cigarette stores appear to violate policies designed to prevent underage access.

Illegally sold, flavored disposable e-cigarettes, “smart” vapes, and oral nicotine pouches are putting young people at risk of a lifetime of nicotine addiction.

Next

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